People walk in front of Target store on March 02, 2021 in New York.
Emaz | Corbis News | Getty Images
Target shares fell Wednesday, as the big-box retailer opted to emphasize its focus on value as prices of groceries, fuel and other goods rise.
Shares were down more than 3% in premarket trading, despite beating earnings expectations for the fiscal third quarter.
Target CEO Brian Cornell said on a call with reporters that the company is absorbing some of the higher costs it’s seeing, rather than passing it on to customers. That strategy could squeeze margins.
“We are protecting prices,” he said. “It’s as important to our guests this year as safety has been throughout the pandemic.”
Sees higher holiday sales
Target topped analysts’ predictions as sales jumped 13% after shoppers bought Halloween costumes, stocked up on back-to-school supplies and kicked off the search for holiday gifts early.
It also raised its fourth-quarter forecast, predicting comparable sales could rise at between a high-single digit and low double-digit pace in the holiday period. Previously, it estimated a high single-digit increase.
Here’s what Target reported for the fiscal third quarter ended Oct. 30, compared with Refinitiv consensus estimates:
Earnings per share: $3.03 adjusted vs. $2.83, expectedRevenue: $25.65 billion vs. $24.78 billion
Net income jumped to $1.49 billion, or $3.04 per share, from $1.01 billion, or $2.01 per share, a year earlier. Excluding items, the retailer earned $3.03 per share, higher than the $2.83 per share expected by analysts surveyed by Refinitiv.
Total revenue rose 13% to $25.65 billion from the same period a year ago, slightly above analysts’ expectations of $24.78 billion.
Comparable sales in the third quarter grew 12.7%, as shoppers made more trips to Target’s stores and visits to its website. That exceeded the 8.2% increase that analysts expected, according to a StreetAccount survey.
Store comparable sales increased 9.7%, while digital comparable sales grew 29%. (These metrics were up 9.9% and 155%, respectively, in the year-ago quarter.)
Target said sales through its same-day services — which includes curbside pickup service, Drive Up, in-store retrieval of orders called Order Pickup and home delivery service Shipt — grew nearly 60% in the quarter. That’s on top of more than 200% growth in the year-ago period.
‘Key seasonal moments’
Cornell said sales have been strong throughout the year, but have been “punctuated during key seasonal moments.” He said he expects that pattern to play out again during the holidays, as consumers buy toys, decorations and food.
Target is ready for the holidays, Cornell said. He explained that the retailer has gotten creative to make sure items arrive at stores and warehouses in time, despite clogged ports. It has contracted some of its own ships, unloaded about 60% of its containers at off-peak times and sent more of its goods to less-trafficked ports in Georgia, Virginia or the Pacific Northwest.
That’s led to a nearly 20% or $2 billion increase in inventory year over year, he said.
Target began its first holiday deals in early October and has pledged price matches for early birds. He said the company is bulking up operations by hiring 100,000 seasonal employees, filling 30,000 new supply chain roles and giving about 5 million extra hours to current staff.
“The holiday season is off to a great start, but we’ve got many weeks in front of us and think we’re going to continue to see that strength throughout the holiday season right up to Christmas Eve,” Cornell said.
As of Tuesday’s close, Target’s shares are up about 51% this year. Shares closed at $266.39 on Tuesday, bringing the retailer’s market value to $130.01 billion.